"WOMEN´S EMOTIONS ARE CONSTANTLY LABELLED. ANY SLIGHT DEVIATION FROM SO-CALLED PLEASANTNESS, AND WE ARE LABELLED AS HYSTERICAL."
Nationality: Canadian and Hungarian
City of Residence: NYC
Profession: Photographer and Curator
As a young woman, Petra Collins wanted to experience and create work that could inspire and empower her femininity. She never found what she was looking for, so the idea of starting a platform that would allow young female artists to collaborate and get their work published started shaping in her head. In 2011 she took action and founded The Ardorous – a female art collective.
Petra’s own photographic work is distinctive in style and easy to recognize. Her images are colorful and often contain her trademark-hues, but they are also full of soft light and blurred colors. Her style is raw and realistic, yet sensual and toned down.
This year she ranked as number 10 in Dazed & Calvin Klein´s “100 Creatives Shaping Youth Culture”, listed as one of Vogue´s “40 Creatives to Watch” in 2016 - and chosen as one of “30 Artists to Watch” by Artsy.
Apart from debuting as a model for Gucci this year, the multi-talented creative is a frequent photographer for publications such as Vogue, Purple Magazine, i-D Magazine, Wonderland Magazine, Dazed & Confused, L´Officiel, Elle and Love Magazine. She also collaborates with brands like Gucci, Levi´s, Adidas, Cos, Calvin Klein and Stella McCartney.
Her book Babe was awarded “Best Photography Book of 2015” by New York Times while her ongoing series Selfie, started in 2013, examines the power of selfie culture in teenage girlhood.